Top 5 Reasons to Outsource Pitching >> Media Pitching

The World Series has a lot of people talking about pitching. It's always a hot topic in the world of public relations, but in PR it's not about championships - it's about coverage. Media pitching is a challenging sport filled with home runs and strike outs. It can be stressful and chances are if you give someone the duties of media pitching and something else, they will always do the something else first.

Media pitching provides a great return on investment, but the fear of rejection and the anxiety associated with calling a newsroom can push the job to the bottom of the to-do list.  

Top five reasons to outsource media pitching include:

5. Experience. Public relations professionals who specialize in media pitching often come from a news background. They understand all the elements of a good pitch and know what’s needed to entice a reporter to cover your story.

4. Connections. Phone numbers, email addresses, editorial calendars - all of this is critical to successful media pitching.
3. Intelligence. We’re able to better prepare clients because we’ve worked with the reporters and know their style.

2. Insight. We often find several angles to an event or story topic. This means companies sometimes have more to pitch than initially thought.

1. Determination. Our success is related to the ability to get media placements. We work hard to get clients in the news.