Client Case Study - How a Media Campaign Helped a Small Business Hit the Big Time

When I first met Janice Stahl, a teacher with more than 30 years of classroom experience, and creator of TAKSKids School House Game, I knew she had a great story to tell. Her game helps third-fifth graders excel on the Texas Assessment of Knowledge and Skills (TAKS) test. The TAKS test helps teachers determine how prepared students are to go on to the next grade level. Children can sometimes be held back a grade if they do not achieve passing scores.

Challenge- Raise awareness of product on a limited budget.
Janice and I worked together to develop press releases for both print and television outlets in the DFW area. We crafted each release for specific media outlets. They were brief, only one page, and clearly outlined the benefits of children using TAKSKids School House Game. Most importantly the releases included everything the reporter needed including the obligatory who, what, when, where, why information, and testimonials from parents and school principals.

Outcome - Lots of Media Coverage!

The following news outlets featured Janice as a result of our efforts:

• Good Morning Texas

• WFAA, 5 p.m. news

• CBS 11 4p.m. and 5 p.m. newscasts

• Fort Worth Business Press

We leveraged her coverage by putting the stories on her website, and emailing them out to prospective customers. Additionally, her sales reps use the stories when they visit school districts.

Value Statement
Developing television and newspaper advertising would have cost Janice thousands of dollars. We were able to develop a plan that fit her budget. We gained added value through leveraging news coverage on her website and in sales materials.