Generating Awareness with Public Relations in 5-7 Impressions

I am continually baffled by the fact that I have to see a television commercial an average of six times before I know what advertisers are trying to sell me. However, I have struggled more times than I can count with remembering the dish soap ad or car commercial that interrupted my program du jour.

Five to seven impressions can seem daunting, and a bit like stalking. However, it can be done successfully with the appropriate use of public relations tools - meaning greater awareness of you and/or your business and no restraining order.

Consider the following chain of events for a prospective client/customer:

1. Prospective client sees editorial in trade publication that was written by you or someone in your organization
2. They then visit your website (since it was referred to in the About the Author section of article)
3. While on your website - signs up for e-newsletter
4. Reads e-newsletter and views video you produced that was linked in the newsletter
5. Decides to follow you/your company on Twitter
6. You reply with thank you tweet and send link to frequently asked questions about your company/industry.
7. You/your company receive media coverage which prospective client sees.

Five to seven impressions wrapped up in a week. Trust that it doesn’t always happen so conveniently in the real world, but you get the idea.