Four Reasons Why Blogging Is Good for Business

I’m not a dedicated blogger. In fact the only reason I started was for business development. I began my blog and my company simultaneously. It was easy then to find a couple of hours a week to devote to sharing recent insights.

Recently, the challenges of running a small business have taken hold, and it has become far too easy to put off blogging for other activities that are directly connected to revenue. However, its time I follow my own advice and commit to blogging. Here’s why I’m re-dedicating myself:

- My blog has gotten me business. I can think of at least two clients that have seen my blog and requested my services. Gee – now if I just did it more regularly!

- Most of my potential clients will examine my blog before my website. It is a demonstration of my skills and services.

- People have actually said something I wrote helped them. No, really – that actually happened, more than once!

- It helps with SEO on my website.

I’m always pleasantly surprised when someone says, “I saw your blog and was wondering if you could tell me more about....” I shouldn’t be. I know better, but self-doubt and flat out laziness have kept me from blogging more regularly.

I advise my clients to blog for all the same reasons listed above. It is time that I take my own medicine and commit to what is good for business and the right thing to do. What better time of year for a fresh start?