Never miss an opportunity to create a theme with press releases or announcements. I serve on the marketing committee for the Downtown Arlington Management Corporation. This is what we sent out to help raise awareness of the Black Friday/Small Business Saturday specials.
'Twas the night before the biggest shopping day of the year,
The sun set on Thanksgiving and Downtown Arlington retailers want all to hear:
Dear friends, neighbors and shoppers - Santa needs your help!
Kris Kringle has a large load on his back,
He asked us all to pick up the slack.
Our stores and our windows are filled to the max
Our new winter items are falling off racks.
We'll throw open our doors on Black Friday
And we'll do it again on Small Business Saturday.
Our restaurants are cooking and our parking is free!
Ten new businesses opened in downtown this year.
Come visit us and we'll give you good cheer!
Check us out online and see what we have to offer,
Downtown Arlington is growing - shop here and we all prosper!
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