Ace a Radio Interview and Get Requested

I prepped my client Teresa Berg Photography this week for an interview with Martha Stewart's radio program, Morning Living. Preparation for radio is different than other mediums - particularly since this one was going to be over the phone. There are two big challenges to overcome in these kinds of interviews:

1. You can't see the host so you can't read their visual cues. You don't know how long to speak, or if you're answering their question correctly until someone interrupts.

Solution: If you can, listen to previous interviews or stories the reporter/host has done. This will help you get a feel for his or her style.

2. If an audience member misses your name off the top of the interview, they may never know who you are. Unless the radio program puts your information on the show's website - you're out of luck.

You can overcome this by saying your name repeatedly in robot-like fashion, but the chances are you probably won't get asked for a second interview. So, how do you maximize your interview time, without over doing it?

Solution:

• Provide the producer or reporter your background information including: years of experience, books written, website link, awards won, etc. Include a list of questions you are frequently asked by clients and customers. This will help the host frame their questions, and make them aware of your credentials.
• Make sure your website is up to date with resources, case studies and links. When asked a question that requires more detail or examples, mention your website, blog, etc. This is helpful to the audience, and might encourage the station to link to your website.
• Write a list of talking points and keep it next to you for quick reference. This will come in handy if the interview picks up the pace or if a question takes you by surprise. 

Depending on the show, radio interviews can last for a few minutes or much longer. The best part about the experience is it will likely feel like a phone conversation with a potential client rather than a formal interview. But don't let your guard down too much - you might be in your sweat pants and tennis shoes, but you're still representing your company. Be informative, helpful and remember your talking points, and you're bound to get requests for more airtime.