Tips on Snagging Headlines During the Olympics

Getting media coverage during the Olympics might seem like a feat worthy of a gold medal - unless you in fact have won a gold medal. But, for most of us, getting a reporter’s attention is a challenge on an average day, competing with the world’s best means we’ve got to improve our game. Stories of triumph and defeat are dominating headlines across the globe. Your new gadget, service or event pales in comparison. So what’s a cracker jack like you to do?  Take the following into consideration:

-Reporters still have beats. I’ve got a client scheduled to be interviewed by a national news outlet this week. The reporter covers personal finance and the Olympics hasn’t slowed her need for story ideas.

-If you can’t beat ‘em, join ‘em. A business I work with services an Olympic athlete who should be in London right now, but took time off to have a family. This is a great way to tie in with the news of the day.

-Tie into other top stories:
      -It is back to school time - next to Christmas this is the second busiest shopping
       season of the year. If you’re in retail or provide services to retail businesses, this is
       a good opportunity to make some news. 

     -The drought is having an impact on food sales and much more. Share the story of
       how this is impacting you and your clients.

      -The economy, fall trends for your industry, the list goes on….