Leverage Your Corporate Video for More Exposure and SEO

Corporate video can be expensive and have a short lifespan. Annual meeting and milestone celebrations are excellent occasions for creating a video piece, however, once the event is over, the piece can sometimes be put on a shelf never to be seen again. You might consider editing portions of the video in order to make it appropriate for a broad audience. Why not promote your company’s success and culture?

You can continue to leverage your video without spending any more money. Additionally, you can increase your search engine optimization (that means Google and Yahoo will put you up higher on the list when someone searches your for company or services).

You can go about using previously shot video in one of two ways – you can create a YouTube account and add the link to your website, or you can utilize a service that will embed your video on your site for you with little or no cost to you. There are pros and cons to each. YouTube is great because it is free and easy, but it doesn’t add to the search engine optimization (SEO) of your site. However, you can put a link on your site and show off what you’ve done. Check out how the Cincinnati Zoo uses YouTube on its website http://www.cincinnatizoo.org/

Search engines (Google, Yahoo) are constantly reviewing sites for key words and phrases. They are looking at number of clicks of course, and if you add video, you have the opportunity to add more keywords and phrases and more clicks on your site. There are several sites that will do this for you for no cost or low cost. The process is relatively easy. You send them the video and they send you a link for your site. Your video will appear on your site, just as if you had paid a designer to incorporate it into your site. The downside is that many use ads to off-set the revenue. You have no control if viewers see a Tide or Coca-Cola commercial before they view your video. They might also add a logo to the viewer. Check out the following to see how it works. Check out the following sites to see the process in action for yourself:

http://www.fliqz.com/

http://www.vimeo.com/

http://www.videobloom.com/