This is the time when money is made, according to Tom Niesen, a sales performance consultant. I listened as he shared his message with the Dallas Chapter of the National Association of Women Business Owners (NAWBO). He noted several companies that were born out of recessions including: FedEx, UPS, Coors Brewing Company, Walt Disney and Cost Co – just to name a few.
The four rules to being successful this year according to Niesen are as follows:
• Rule #1 Follow the money – Money is out there. America’s gross domestic product is more than $13 trillion (that’s the amount of money that will be exchanged this year). Niesen suggests turning off the tv and stop listening to all the pessimists. Then clear your mind and let go of the head trash. Think positive!
• Rule #2 Make Decisions Based on Customers – Ask them, “What do you want to buy, and how can I help you this year?”
• Rule #3 Be Different – Make your competitors irrelevant. Find out what sets you apart and own it.
• Rule #4 Be Extremely Aggressive in Sales – You must think of all of your employees as members of the sales department.
Niesen is CEO and founder of Acuity.
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