E-Newsletters – Reach Customers for Only Pennies Per Person

Electronic newsletters are a cost efficient way to target your customers, clients, and potential buyers. They establish you, or your business, as an authority on an issue. Additionally, they can be shared via Facebook or Twitter, or simply forwarded to other email accounts by the recipients.

There are several email distribution services that will allow you to create a custom design for little money, and in some cases no money at all. Depending on your number of contacts, you can spend nothing at all with services such as Mail Chimp or slightly more than free ($8) with Mad Mimi. Others will charge you around $30 for approximately 1,000 contacts. Additional fees may apply – be sure to read the fine print. Other popular services include Constant Contact and My Emma.

Before you move forward create a plan and consider these following tips:

-Send it out once a month.

-Include a few sentences of each story and link to the entire story on your website or blog so you can track what your target audience wants to read.

-Delegate it to someone or hire out for the job – otherwise, it will never get done. Depending if you want to use a professional graphic designer and hire a writer, such as yours truly, you’ll spend approximately $300-$500.

If you’re still not sold on the idea – run the numbers. Say you spend $500/month and

you send it to a thousand people. You’ve spent 50 cents per person. Depending on your business – you may only need a couple of sales to cover the cost – now that’s a good return on your investment!