Pitches that are short on visuals might just be better suited for newspaper or radio. However, there are ways to salvage your story and land a successful pitch. Here are a few ways to get ready for primetime.
- Tie into something topical. - The Greenovation Contest didn't offer many visuals, but the story tied into one of the top stories of the summer - the drought!
- Provide tips that solve a common problem. - Four ways to save on college tuition didn't have a visual punch, but it did provide great information on practical ways to save money.
- Be compelling. Pitching a sponsor for a marathon that hasn't happened yet isn't easy, but this story of how a diabetic runner manages her disease to do more than most makes you want to watch!
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