Eat Your Broccoli - Plus More Sound PR Advice

I have a four year old who loves broccoli. Lucky me. There is no coaxing or cajoling – I just put it in front of him and he eats it. If only public relations was as easy.

We don’t always want to do what is best for us. So what do you do or say to encourage someone to do what is right rather than what is fun, easy, or just more appealing? Consider the following:

-Show them the money. This is one of the most persuasive arguments. If an idea doesn’t make sound financial sense, most will shy away.

-Provide examples of other cases where the method proved ineffective.

-Consider a phrase such as, “It is my recommendation that we not go down this path because… However, we can proceed as you see fit.” This lets the individual know you are serious, but not inflexible.

Remember that eating veggies can be a bitter experience to sugar-infused taste buds. Always leave the door open for communication and explanation.